BATAVIA IL – If you’ve been wishing for a major organic grocery store in Rockwall, you may have your wish fulfilled in a surprising place.
ALDI Grocery Store has just announced it is kicking off the new year by adding many more organics, healthier options at check out, plus exclusive products free from unhealthy ingredients – all at Aldi’s regular low prices, often 50 percent less than brand name products.
Company officials say it is clear that today’s grocery shopper is much more health-conscious and ALDI is responding with increased food options they can feel good about.
“At Aldi we truly care about our customers and we’re responding with guilt-free check out zones and increased food options they can feel good about,” said ALDI CEO Jason Hart.
The chain plans to beef up its selection of fresh and organic meat and produce, including its “Never Any!” brand of meats that contain no added antibiotics, hormones, animal by-products or other additives.
It will expand it’s SimplyNature line of products, free of more than 125 artificial ingredients – including certified synthetic colors, partially hydrogenated oils, and any added MSG – from its private-labeled products, which account for 90 percent of sales.
A gluten-free line of products will also hit the shelves soon under the ALDI exclusive brand, liveGfree.
In the checkout lanes, ALDI is replacing candy and chocolate with healthier nuts, trail mixes, dried fruits and granola bars. They plan to roll out the program to its nearly 1500 locations in 32 states by the end of 2016.
“By introducing healthier checklanes and through a number of other initiatives, we are doing out part to remove temptation at checkout and stocking stores with even more nutritious options,” added Hart.
Not only will milk be free of artificial growth hormones as it has been for years, so will cultured products such as cottage cheese, yogurt and sour cream.
ALDI says they recently learned that over half of its customers believe products without artificial ingredients cost more and are harder to find. They plan to show customers that healthier options can also be affordable.
In addition, the food store has added “fancier” foods, such as quinoa, smoked salmon, coconut oil, and artisanal cheese.
By appealing to shoppers who consider health and transparency in their purchasing decisions, experts say they’ll pose a bigger threat to chains such as Whole Foods’ lower-cost offshoot 365 by Whole Foods Market.
If the rise in low-cost organic food offerings is any indication, the food industry is finally reacting to this trend. Kroger has also been expanding its organic line, called Simple Truth, and Walmart, with its “Neighborhood Markets,” has also begun trying to attract the health-conscious.
ALDI, known for its motto, “Simply Smarter Shopping,” plans to open roughly 500 more stores over the next two years as part of a $3 billion expansion.