March 26, 2023

The bar is usually a meeting point for many people or rooftop hangout place after work. It serves to gather friends, celebrate birthdays and even distract yourself after a tiring day. Often their recognition comes from their gastronomic specialties. And it is essential to have a pleasant atmosphere and personalized decoration and offer relaxation and unforgettable experiences. Therefore, be aware of everything when setting up an establishment of this type. Check out our prepared tips to make your business more attractive and profitable.

1. The Importance Of Location

A good location is in the way of customers, close to some point of attraction for people who may be future visitors to the enterprise. For this reason, choose the location where you will install your bar based on surveys that identify the profile of customers, their purchasing power, habits, cultures, and tastes. The proximity to universities, courses, commercial areas, and offices helps to attract new customers and a young clientele.

  • Is the store accessible to customers?
  • What is the pedestrian flow at the site?
  • Does the area in question concentrate more on commercial activities and competitors?
  • Is offering to park necessary?
  • Does the target audience have guaranteed access to the establishment?

Being close to the competition can be a good option in this field. Often, in large cities, there are regions with only bars. Being among them can be a success factor. That doesn’t mean you can’t set a bar away from the competition and succeed.

2. Structure And Visual Identity

The structure of a bar can be simple: counter, room for tables, bathrooms, storage, and kitchen. If the clientele is demanding, invest in a bold project, including thematic ones. Be creative when creating a name, and remember that the visual identity must be in line with your business proposal. The theme of the bar can make the atmosphere pleasant and attractive. It is nothing more than the decor and style of the establishment. Consider it a competitive requirement. You can vary the theme according to commemorative dates. For example, make a different arrangement for Valentine’s Day and Carnival.

But some bars use the theme as an identity. It is the case with a pub. In it, the atmosphere is reminiscent of a true British establishment. Another example is the country bar with style and genre music.

3. Employees

Be careful when choosing waiters, cooks, and bartenders. They are your business’s calling card. The most important thing is that employees are trained and qualified. This contributes to the bar being a nice place. Customers value good service.

Courtesy, attention, respect, and honesty are values ‚Äč‚Äčthat the owner must transmit to his employees. Remember: serving well is a differential. The entrepreneur and the service team must identify the customer and their needs. Also, have peace of mind to deal with complaints and complaints and, above all, the ability to solve problems.

Communication between the service team and the clientele needs to be effective and clear to preserve the establishment’s positive image. In the same way, always present readiness, disposition, effort, cordiality, and overcoming.

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